Per Match rule evaluation, a record with consolidation_ind as 4 will go thru all the match rules and will find all possible matches.
Only if the same match pair (example ROWID_OBJECT 100 matching ROWID_OBJECT_MATCHED 52) is a candidate of multiple rules then the least numbered rule will be picked. Reference - https://kb.informatica.com/faq/7/Pages/19/519590.aspx
But you’re not going to loose any match pairs say for example ROWID_OBJECT 100 matching ROWIDs 20, 30 , 40 etc will be added to match table anyway.
Sathiesh M | Infa GCS-MDM
In addition to what Sathiesh mentioned, you need to ensure that the match ruleset has "Enable Search by Rules" enabled.