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Product 360 is very flexible to that point. Usually you have an XML, load it into the Import Perspective of the Desktop UI and start building out your import mapping for that format and you are good. There is no predefined mandatory format you'd have to follow.
Let me try something. So you mean to say I can build any valid format of data and I should be able to load it in PIM.
Can you share any sample if you can for reference.
I have taken a common approach for doing XML exports that makes them very easy to import back into P360. One of the big rules is that identifiers and qualifiers for entities in P360 are XML attributes.
Taking that approach, I can create an export of every data element that will round trip easily back into P360. It's like having an XML backup of your database.