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Informatica PIM Builds the Basis of Real-Time Commerce Information

Informatica announces availability of PIM 7.1 Product Information Management (PIM) optimizes the time-to-market and omni-channel commerce strategies of retailers, distributors and manufacturers. Informatica’s latest release takes the next step on enabling real-time commerce with editable channel previews and live product updates of web shops. The dashboard helps business users measuring the product data quality and directs marketing, merchandising or category managers do the right things with business process management.


  • Data quality dashboards for improved conversion power, which means selling more with better information
  • Business Process Management enhancements for better collaboration throughout the enterprise
  • Real-time commerce (certification with IBM WebSphere Commerce), which eliminates shelf lag
  • Editable channel preview which help to envision how customers view the product
  • Accelerator for global data synchronization network GDSN (GS1 for food & CPG) – which helps to improve quality of data and fulfill legal requirements


PAM for Product Information Management 7.1

Informatica PIM - 7.1 - Release Notes