Guest Blog Written by Richard Seroter:
CRM growth – especially in the cloud – shows no signs of slowing down. Salesforce.com continues to register 20%+ annual growth and Microsoft Dynamics CRM recently crossed $1 billion dollars in annual revenue. Now more than ever, integration of cloud systems is critical to business success. You simply cannot afford to have mission-critical, isolated systems that don’t share data with the rest of the enterprise environment.
This topic is the focus of an upcoming event held at the Microsoft office in London. The Hybrid Organization is a one day event for architects and developers who want to learn about the best techniques for integrating systems through the cloud. While this is a Microsoft-oriented event, Informatica Cloud will be part of the showcase demonstrations. My first talk is focused on integrating cloud CRM platforms and I’ll show the audience how to use the Informatica Cloud to easily connect Salesforce.com and Dynamics CRM Online to on-premises systems. And for fun, I’ll also show off how easy it is for Salesforce.com and Dynamics CRM Online to communicate with each other! In my second talk, I’ll walk through the patterns, technologies and trends in cloud integration and cover how products like Informatica Cloud are a critical part of the cloud architect’s toolbelt. Microsoft has a fantastic set of cloud integration tools, but nothing quite like what Informatica has to offer. The pragmatic architect must look at technologies across the vendor landscape and make sure to use the best tool for the given situation.
If you are in the UK on September 11th and interested in hearing about the most exciting technologies in cloud integration, join me at the Hybrid Organization event!
Richard Seroter is a senior product manager for cloud software company Tier 3, a trainer for Pluralsight, Microsoft MVP, InfoQ.com editor, blogger,, author, and speaker. You can find Richard on Twitter as@rseroter.