Our third Informatica Cloud #TechTuesdays session, "Simplifying SAP Connectivity with Cloud Integration", focused on how cloud applications were rapidly gaining traction, especially in the CRM space, and needed to connect to SAP R/3 to access crucial customer, pricing, and product master data. The reason why integration to SAP is so important is because over 25% of ERP deployments in 2012 were based upon SAP (Souce: Forbes, Gartner).

 

http://b-i.forbesimg.com/louiscolumbus/files/2013/05/ERP-Market-Share-2012-Stats.jpg

 

Although SAP only grew 2.2% from 2011 to 2012 while other cloud-based  ERP vendors such as Workday, and NetSuite grew 114.7% and 34%  respectively over the same period, the fact remains that as a category,  SAP still holds the lions share of the ERP market. Coupled with the fact  that CRM is one of the fastest growing categories of cloud  applications, it's not hard to see why integration between cloud CRM  applications (such as Salesforce and Microsoft Dynamics CRM Online ) and  SAP is such a sought-after solution.We discussed three primary use  cases for SAP integration: data warehousing, data migration, and data  synchronization. Some of the most exciting features of Informatica  Cloud's

SAP connector that were shown on the demo was the ability to toggle between the  technical and business names in R/3, and how easy it was to extract data  from transparent, clustered, and pooled tables and views. The demo  zeroed in on the following themes:

 

  • Loading SAP customer info into Salesforce
  • Bulk extraction from clustered tables to flat files
  • Using Salesforce outbound messaging
  • Performing lookups

 

Here are the slides from the session, and the entire recording featuring Anand Peri, who takes care of product management for our SAP connector.

 

Session 4, which focused on using the Informatica Cloud REST API for integration just got over this morning and we'll have the slides and recordings up soon.