With new healthcare reforms, increasing competition and a more difficult path to bringing new products to market, pharmaceutical and life sciences companies face many unique challenges.

 

The right approach to customer relationship management (CRM) and cloud data integration and master data management (MDM) allows these organizations to overcome these obstacles and unlock their information potential with a single customer view so they can:

 

  • Deliver superior customer service
  • Improve customer loyalty and retention rates
  • Collaborate and innovate to stay ahead
  • Reduce time to market for new products
  • Improve sales productivity and reduce cost of sales
  • Maximize marketing spend
  • and more!

 

Informatica is hosting a webinar on July 16th that will go over the basics of cloud MDM and how it helps improve Salesforce and Veeva adoption and return on investment. Register here.

 

Additional resources: